WHAT IS IN IT FOR ME

WANT TO GET SOMEONE'S ATTENTION:

Then think (What will THEY benefit from this) .

I remember going out to give my first presentation infront of a group of people.

I racked my brains as to how I was going to make this a great speech.  

Then I recieve some valuable advice:

Think first    -  what is in it for them?

Is it interesting?   Mind blowing information. Funny.  Shocking.  Useful.  Sad  (what would keep your attention)

Never mind what YOU want to say. "What do they want to hear, what will keep them on the edge of their seat, or make them laugh.

 I took this advice and my speech was successful.  I spoke from the heart, to people with a heart.

IF it's your first date,  a speech, a meeting, a sale..........Remember (WHAT IS IN IT FOR THEM)